Imagine the most important people to your business are in a room somewhere, And the person they mention most is you
Picture this: a group of your professional peers, your industry’s influencers/analysts/content creators, and your ideal clients are in a room talking shop. They swap notes, discuss trends, and share their opinions — but a handful of them can’t stop repeating the same opening line before they speak:
“It’s like [YOUR NAME] says…”
They quote you, cite your ideas, share your frameworks or stories. Those who don’t know you immediately whip out their phones to join your email list. In a world obsessed with being more visible, you are more memorable. Let others agonize over growing followers. You have actual influence — and it drives actual revenue, helping you grow your business and leave your legacy.
You can’t “own your audience.” But you can own an idea in their minds.
That’s the power of a premise
Your premise is the defensible assertion you make to your audience, pulled from your perspective, which informs your choices and your reputation.
It’s the idea you’re known for — and it helps you create owned IP. Books, shows, and speeches have premises. Your personal & corporate brands need a premise too.
✅ You’re smart enough.
✅ You’re expert enough.
❌ your IP isn’t strong enough.
That’s why it feels harder than it needs to feel to stand out, to inspire action and sales, to create high-impact content, and to align all you do.